Social Media: Issues for Careers Companies

I’ve put together a presentation to help careers companies to think through their social media strategy.

Social media: Issues for careers companies


CSSA Briefing Note 13

In the light of the recent arguments made by the Government around the importance of employers to providing career support the Careers Alliance has issues a very useful briefing note. The note makes the important point that the contributions of career professionals and employers to an individual’s career learning are complementary and not alternatives. We can only hope that the Government take this into account in the promised revision of the statutory guidance.

The Roles of Employers and Career Professionals in Providing Career Support to Young People in Schools and Colleges

The Careers Alliance has previously called for more employer engagement in careers education and work-related learning in schools and colleges, and has emphasised the importance of improved co-ordination between employers, professional careers advisers and schools/colleges.

The Education Select Committee welcomed ‘the Government’s support for the increased involvement of local employers in careers guidance in schools, which is vital for effective careers provision’. It added: ‘We recommend that schools be required to set out in their careers plans their arrangements with local employers and how they intend to enhance them.’

Yet Ofsted found that ‘[l]inks with employers were the weakest aspect of career guidance in the 60 schools visited. About two thirds of the schools reported that they had cut down on their work experience provision… for budgetary reasons and because of the…

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Confirmed: No face 2 face requirement in the updated #CEIAG guidance

More news on the latest twists and turns in careers policy from the SecondaryCEIAG blog.
It looks like the Government are trying to push careers professionals out of the picture altogether.


In the Lords yesterday, Lord Nash confirmed what, I suspect, we all knew already, that there will be no mention of a requirement for face to face independent provision in the forthcoming updated guidance for schools on how they should be fulfilling the Careers Statutory Duty.

At Column 826.

Baroness Hughes of Stretford (Lab): My Lords, despite the Minister’s claims, Ofsted, the Education Committee, the British Chambers of Commerce and the CBI have criticised the Government’s hands-off approach to careers guidance. The CBI said recently that careers advice is on life support now in many

25 Feb 2014 : Column 826

schools in England. Does the Minister accept that it was wrong to give schools sole responsibility for careers advice but no money to deliver it? Will the Government now act to eradicate the postcode lottery in careers guidance and insist, as my noble friend said, on independent, face-to-face…

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What is the best tool for spying (AKA researching) on 50 or more students’ use of Twitter

I’m running a session in a week or two for a group of undergraduates. The idea is that we want to get them using Twitter and other social media to build their profile and engage in scientific communication.

I would ideally like to find a tool to track and ideally capture what they all do. Ideally I’d end up with some kind of .CSV data file that I could import into Excel or similar to be able to analyse all of their Tweets over a few weeks. Ideally I’d have some kind of timestamp associated with each Tweet.

Any ideas what tool I can use? Ideally it needs to be free and simple enough for an enthusiastic amateur like myself to use.

Apex Works: We are looking for NEW Trustees to join our Board


With some regret I have had to resign from my role as a trustee for Apex Works. The increasingly international nature of my work has meant that it has been impossible for me to make meetings for too long to justify my continued position on the board.

I have very much enjoyed my work with Apex and would encourage others to consider volunteering as a trustee. The following text explains a bit more about the organisation and how to get involved.

We are looking for NEW Trustees to join our Board

 Apex Works has been delivering support, learning and jobs to ex- offenders, homeless people, the long term unemployed; people with learning disabilities and mental health difficulties for over 30 years. We work with people who are furthest away from the job market and provide personalised employment support and accredited learning that results in job ready employees. We have an active employer engagement team to ensure that we can sell in our people to the right employer.  We operate a GREAT behaviour and performance framework that motivates and inspires service users, volunteers and staff and uses a support and challenge coaching model.

Apex works trustees work with the CEO to set strategies, scrutinise reports and support the charity’s needs to deliver and extend our 4 strategic goals.

We are looking for people who are motivated by our passion for changing the lives of all of our service user groups, allowing them to achieve their individual potential.

Our trustee skills gap: The Board of Trustees have identified the following gaps in our governance team, a senior manager from a private sector or social enterprise business, those with experience of either marketing, finance or someone with a legal background.

Time commitment: Trustees are expected to attend 5 scheduled meetings a year and support in an ambassador role between meetings.

Are you interested?

We hope so, if not please tell a friend or colleague who you think might be. For more information go to our website  or ring Gaynor on 0116 261 6503 or email

Charity Number: 518081