Study with us – we dig up kings

richard III advert

Regular readers of this blog will remember that I run an occasional series on the weird and wonderful world of university marketing. In essence I’m interested in what messages universities put out about themselves to try and get new students to part with £9000 a year.

Anyone with any knowledge of the University of Leicester over the last couple of years won’t be surprised at the tack that the institution has taken. The University has been in the process of transforming itself into the Institute of Richard III Studies ever since they dug the carpark up. So it only makes sense that this is now the cornerstone of their marketing strategy.

But will it work? Is this why students come to a university? I can see that it might work for history buffs and crazy Plantagenate lovers, but for everyone else? Will a dead king stack up against the kind of “our degree will get you a job” messaging that other universities are going with. Leicester obviously think so!

Just in case you missed it, here is my picture of the man himself rollling through the town centre.

actual RIII

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