Can I just point everyone to some really interesting research that has just been published by the Careers & Enterprise Company looking at how young people make career choices.
There is a very interesting piece of background research by the Behavioural Insights Team which explores career decision making from a behavioural science point of view.
This is then followed up by a summary of this and some other research commissioned by the Careers & Enterprise Company which explores these issues of career decision making against the current market of career support.
Finally the company has produced a response document which invites further responses from stakeholders.
All of this stuff if worth reading as it sets out some interesting and challenging new ideas on how people make career decisions.